…Or, how Idiocracy is really a marketing documentary

This post was originally published on Free Now Foundation Chairman Alix Mayer’s Substack, “Alix Mayer Medical Freedom Newsletter.”

People have mixed feelings about the Mike Judge comedy, Idiocracy. Starring Luke Wilson as Joe, known as “the smartest guy in the world” among a society of dimwits, it depicts a dystopian future where corporations control every aspect of daily life, from free branded disposable clothing to the only liquid people are allowed to consume, a green sports drink called Brawndo.

Brawndo advertising has worked so well that it is even used to water crops. All the crops are dead, so people eat a grey goo that comes out of a tube on the wall. Advertising has convinced everyone that water is really “toilet water” so characters make fun of anyone who wants water, and not Brawndo.

White House Scene Re: Brawndo

Below is the script of the White House Idiocracy scene, as written. (But not exactly as acted.) Please watch this one-minute clip of the scene to get the real “flavor” of the conversation.

Here is the actual script. Below that, I’ve revised it replacing Brawndo with COVID and vaccine language. Buckle up!

INT. WHITE HOUSE – CONFERENCE ROOM – DAY 72

Joe [“smartest guy in the world”] meets with the [dimwit] CABINET MEMBERS. He looks frustrated, has been going on a while.

JOE
Once again, I’m pretty sure all that Brawndo stuff might be what’s killing the plants.

SECRETARY OF DEFENSE
But Brawndo’s got what plants crave. It’s got electrolytes.

ATTORNEY GENERAL
(thinking painfully hard) So wait a minute… You’re saying you want us to put water on the crops? Water? Like out of the toilet?

JOE
It doesn’t have to be from the toilet, but yes, that’s the idea.

SECRETARY OF DEFENSE
Okay, but Brawndo’s got what plants crave.

ATTORNEY GENERAL
It’s got electrolytes.

JOE
Look, your plants aren’t growing. So I’m pretty sure the Brawndo’s not working. Now I’m no botanist, but I do know that if you put water on plants they grow.

14-YEAR-OLD
Like from the toilet?

JOE
Look, you want to solve this problem, I want to get my pardon. So why don’t we try it, and stop worrying about what “plants crave.”

ATTORNEY GENERAL
(helpful) Brawndo’s got what plants crave.

SECRETARY OF DEFENSE
Yeah, it’s like the commercial says, “Plants work hard, and they need a drink that works hard.”

14-YEAR-OLD
Oh, and it’s got electrolytes.

Joe’s about to lose it.

JOE
What are electrolytes?  Does anyone even know?!

ATTORNEY GENERAL
They’re what’s in Brawndo.

JOE
But what are they?

ATTORNEY GENERAL
They’re what they use to make Brawndo.

JOE
But why do they use them to make Brawndo?

SECRETARY OF DEFENSE
Cuz Brawndo’s got electrolytes…

Joe has had it.

Scene Re-Write for COVID Shots

Below, I edited this same scene as if the characters were talking about COVID shots.

INT. WHITE HOUSE – CONFERENCE ROOM – DAY 72

Joe [“smartest guy in the world”] meets with the [dimwit] CABINET MEMBERS. He looks frustrated, has been going on a while.

JOE
Once again, I’m pretty sure all the COVID shots might be what’s killing people.

SECRETARY OF DEFENSE
But COVID shots got what the immune system craves. It’s got science.

ATTORNEY GENERAL
(thinking painfully hard) So wait a minute… You’re saying you want us to take Ivermectin? Ivermectin? Like the horse paste?

JOE
It doesn’t have to be for horses, but yes, that’s the idea.

SECRETARY OF DEFENSE
Okay, but COVID shots got what the immune system craves.

ATTORNEY GENERAL
It’s got science.

JOE
Look, the excess death rates around the world have been higher since 2021. So I’m pretty sure the COVID shots are not working. Now I’m no immunologist, but I do know that Ivermectin and natural immunity work.

14-YEAR-OLD
Like eating horse paste and letting the body be all natural and stuff?

JOE
Look, you want to solve this problem, I want to get my pardon. So why don’t we try it, and stop worrying about “horses and what the immune system craves.”

ATTORNEY GENERAL
(helpful) COVID shots got what the immune system craves.

SECRETARY OF DEFENSE
Yeah, it’s like the commercial says, “My immune system works hard, it needs science that works hard.”

14-YEAR-OLD
Oh, and it’s got science.

Joe’s about to lose it.

JOE
What is the science?  Does anyone even know?!

ATTORNEY GENERAL
It’s what’s in the COVID shots.

JOE
But what is the science?

ATTORNEY GENERAL
It’s what they use to make COVID shots.

JOE
But why do they use this science to make COVID shots?

SECRETARY OF DEFENSE
Cuz COVID shots got science…

Joe has had it.

See, it’s Actually a Documentary on Marketing 101

Though I personally found the movie to be hilarious, judging the film on humor is the wrong yardstick.

A long time ago, I graduated from the Kellogg Graduate School of Management at Northwestern University. Kellogg is known as “the” marketing school, and one of my professors, Philip Kotler, now in his 90s, is known as the “father of modern marketing.”

You don’t need a marketing degree to see the similarity between Idiocracy and COVID times. Anyone can see this.

This dystopian future comedy is actually a marketing documentary. And if the majority had paid attention to it before Covid lockdowns, it may have prevented the COVID shot marketing mass hypnosis that — to this day — prevents the majority from seeing that COVID shots are killing more people than they have saved.

Marketing 101

Folks, COVID shot marketing is marketing 101. My first job out of college was managing advertising for a Procter & Gamble brand. Here are two comparisons that still leave me agog.

1. Reason to Believe

When we were told COVID shots were made from mRNA, it played on everyone’s bias that high tech is better than low tech. That is the equivalent of the electroytes being the “reason to believe” — that’s a real P&G marketing term — Brawndo was better than water. Brawndo was the “thirst-quencher” and electrolytes were the reason to believe it was good for quenching thirst and for watering crops, even while fields lay fallow after watering with Brawndo.

The cognitive dissonance regarding why plants are dying in Idiocracy is hilarious. The real life cognitive dissonance that the COVID shots were effective due to the mRNA is not hilarious. It led to mass compliance and shaming.

I have personally believed for the past year that the mRNA technology needed to be introduced to the public via an emergency. If mRNA “vaccines” had gone through the normal 8 to 10 years of vaccine testing, the technology would have been proven too dangerous to ever release on the public.

OK, on to comparison #2.

2. Smearing the Competition

When we were told that Ivermectin — an evidence-based drug shown to reduce the symptoms of viral illness — was horse paste, that was a page right out of Idiocracy. We can laugh at the characters in the comedy who shame people into thinking plain old water is “toilet water” to force everyone to drink the sports drink Brawndo, and water the crops with it. It’s absurd.

However, everyone who thought Ivermectin was “horse paste” missed the EXACT. SAME. ABSURDITY!

How were the majority of us… regardless of IQ… regardless of station in life… regardless of political views… tricked by HUMOR AND ABSURDITY THAT WAS USED IN A DYSTOPIAN FUTURE COMEDY?! It would be funny if the shots didn’t turn out to be deadly. In fact, it’s not funny at all.

About the Author, Alix Mayer

Alix Mayer is Chairman and co-founder of Free Now Foundation, since April 2023. In the 1990s, at the age of 29, Alix ran a worldwide research group at Apple until the Hepatitis B vaccine physically disabled her and gave her brain damage. She calls her decades-long disability her “Runner-up Darwin Award” for not researching vaccines prior to rolling up her sleeve. After gaining a substantial recovery, she worked as a health consultant for a decade, before retiring and volunteering 100% of her time to serve on the Board at Children’s Health Defense and co-found the California Chapter of CHD, where she served as Board Chairman.

Alix’s presentation on the creation of the fake “Supra-emergency” to suspend our Bill of Rights during lockdowns was recognized by Dr. Mercola as one of his “Best of 2022” interviews. She has also been interviewed by Steve Kirsch, Steve Bannon, Mike Adams of Natural News, and many others. She speaks regularly, including on Clay Clark’s Re-Awaken America tour, Defeat the Mandates LA, COVIDCON, and at many rallies and protests.

Alix grew up in the Oscar Mayer family. She is a graduate of Duke University (BA) and the Kellogg Graduate School of Management at Northwestern University.